As a cocktail bar and kitchen in Cambridge city centre, Novi needed to stand out from the crowd, both physically and digitally. The exciting botanical cocktails created by the mixologists and the delicious range of smoked BBQ food that visitors experience was conflicting with a self-built website, without clear conversion intent or messaging pillars.
We designed a new site for Novi based on our landing pages concept with clear, distinct messaging, a structure created with UX in mind and on-page SEO ‘built-in’ to the site to ensure a greater organic reach.
The new website was built mobile-first, reflecting the users for the majority of traffic. The simplified, segmented, but linked content is presented with clear calls to action for the main conversion of encouraging bookings and visits. The look and feel of the site are elevated by a curated selection of imagery that inspires feelings of warmth and comfort within a stylish and desirable restaurant that speaks to their target audience.